The Inaugural Event Will Kick Off Freeform’s Festive ‘25 Days of Christmas’ Programming, with Fan Favorites ‘Home Alone,’ ‘The Santa Clause’ and More, Starting Dec 1!
Ho-Ho-Ho! Hyundai and Freeform are bringing the holiday spirit to Los Angeles. The 25 Days of Christmas Drive-in Movie Experience will immerse movie-goers in a winter wonderland. As they arrive at the event, drivers will be dazzled driving through a Christmas tree lane filled with lights, opening up to a screen big enough for Santa to see. In front of the screen will sit seven Hyundai vehicles, like presents under the tree, to provide a VIP experience for lucky groups.
The 25 Days of Christmas Drive-in Movie Experience is set to position Hyundai as the premier car of choice this holiday season. The onsite activation will have Hyundai vehicle and logo placement throughout with added coverage created by Disney Creative Works on linear, social and digital media giving fans at home access to the event.
“25 Days of Christmas is a beloved programming event that brings holiday cheer to viewers across the country,” said Joe Ortiz, SVP Content Marketing, Freeform. “We’re so excited to partner with Hyundai to celebrate the holidays at one of Freeform’s signature immersive events, and help fans get into the Christmas spirit.”
Christmas lovers will get to enjoy branded activations that include the following:
· Christmas Tree Lane Featured Vehicles – Continuing their drive out of Christmas Tree Lane, guests will see a Hyundai SANTA FE Plug-in Hybrid EV plugged into a glittering tree and topped with a red bow.
· Christmas Tree Lane Photo Moment - Guests can stop their car at the designated spot in Christmas Tree Lane to take a festive photo in front of the 25 Days of Christmas Branded trees.
· Step and Repeat and Additional Concessions – Guests will have the option to indulge additional food and drinks from their car via a QR code. They will exit their cars to pick up food and will walk by a themed step and repeat where they can pose for a picture.
· Surprise and Delight VIP Section – Hyundai will feature 7 cars in the front row of each event for VIP guests and/or to surprise attendees! These cars will be decorated to fit the Christmas spirit and will be furnished with swag.
The interactive experience will take place at Santa Monica Airport in Los Angeles, California, and is open to the public from WEDNESDAY, DEC. 1, through FRIDAY, DEC. 3. Tickets are free and will be available THURSDAY, NOV. 18 at 10:00am at 25DaysofChristmasEvent.com. The full “25 Days of Christmas” schedule can be found here. During last year’s stunt, Freeform ranked as the No. 1 Primetime cable network* in entertainment across Adults 18-49, Women 18-49, Men 18-49, Adults 18-34, Women 18-34, and Men 18-34 (excludes sports).
This collaboration is another example of the years of first-of-its-kind creative executions between Hyundai and Disney Advertising Sales, spanning almost every brand in Disney’s portfolio. In October, Hyundai helped bring to life Freeform’s Halloween Road, a spooky, socially distant experience filled with games, photo moments, live entertainment and prizes. The event was so popular it sold out in under 45 minutes. The automaker also sponsored custom integrations in “Black-ish” and the Bachelor Franchise on ABC; co-branded AR experiences like that of Hyundai and National Geographic’s “Outside Academy,” and the first-ever co-branded creative campaign featuring Marvel characters from four different Disney+ series to introduce the all-new 2022 TUCSON.
**Source: Nielsen, L+3, 12/1-12/25/20, 6-11p, excludes sports.
Freeform’s distinct brand of coming-of-age programming helps to position it as the No. 1 primetime cable network in entertainment among Women 18-34 in fiscal year 2021 to date. Connecting to audiences with its bold original programming and immersive social engagement, Freeform channels the force and momentum of its young adult audience in its quest for progress with authentic, groundbreaking original series such as Emmy®-nominated “grown-ish,” “Good Trouble,” “Motherland: Fort Salem” and “Cruel Summer,” which is the No. 1 new cable drama of 2021 to-date among Women 18-34. In 2021, Freeform aired three of the Top 10 scripted cable original series among Women 18-34 – more than any other network, with “grown-ish” ranking as cable’s No. 1 live-action cable comedy series of the year with both Adults 18-34 and Women 18-34.
About Hyundai Motor America
Hyundai Motor America focuses on ‘Progress for Humanity’ and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs and electrified vehicles. Our 820 dealers sold more than 620,000 vehicles in the U.S. in 2020, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit www.HyundaiNews.com.
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