Disney Advertising Sales Sells Out of Ad Inventory for the 94th Oscars® Telecast
Disney Advertising has sold out of ad inventory for the 94th Oscars® telecast. The show has become a leading destination for break-through, innovative marketers to showcase some of their best and most creative storytelling through national and local campaigns. The Academy and Disney Advertising Sales have brought together a broad range of sponsors, representing 14 categories, to surround Hollywood’s biggest night.
“With Hollywood’s most iconic night just around the corner, we’re honored to support the best and brightest in film in collaboration with our unrivaled roster of brand partners,” said Rita Ferro, President, Disney Advertising. “The Oscars pushes the boundaries of creativity and storytelling, and advertisers that tap into that cultural zeitgeist on the right screen at the right time are able to create the most impact across all categories and audiences.”
An expansive collection of categories including apparel, auto, beverage, consumer packaged goods, entertainment, financial services, healthcare, insurance, luxury spirits, media & entertainment, pharmaceutical, retail, streaming, technology and telecom will appear in this year’s show.
Advertisers of this year’s show include proud sponsors Crypto.com; Pfizer; Rolex and Verizon; and participating sponsors: Amazon XCM; Anheuser-Busch (Michelob); Bacardi (Bombay Sapphire); Bank of America; Best Buy; Capital One; CBS Interactive (Paramount +); CNN+; Corona; Discovery+; Disney+; Eli Lilly; Geico; Google; Incyte; Kellogg; Kraft; Lionsgate; Lucid Motors; Macys; Mastercard; Meta; Peacock; Reckitt (Mucinex); Snapchat; State Farm; Stellantis; Subway and Walt Disney Studios, among others.
Disney Advertising’s Local offering, inclusive of Hulu, locked in an broad range of sponsors and categories by providing advertisers unique opportunities to leverage creative and geotargeting capabilities to reach audiences at the local and regional level. The power of local enables brands to drive specific outcomes against key audiences and determine success by engaging with audiences on a local and regional basis. Many advertisers returned to leverage local, including Mercedes Benz, Spectrum, Henkel, BMW and Lexus, to name a few.
Sponsorship of the Oscars® consistently delivers results for advertisers. They look to the show to help launch new creative, initiatives and raise awareness for campaigns. In fact, brands see significantly greater ad awareness and purchase consideration. The Oscars® viewing audience is more likely to recommend brands seen during the show to others. Advertisers who activate across social, digital, and linear opportunities, see the greatest lifts across ad awareness and purchase consideration.
The 94th Oscars will be held on Sunday, March 27, 2022, at the Dolby® Theatre at Ovation Hollywood and will be televised live on ABC at 8 p.m. EDT/5 p.m. PDT and in more than 200 territories worldwide. American Sign Language (ASL) using Certified Deaf Interpreters, live closed captioning, and audio description will be available during the live broadcast.