ESPN Releases New Creative “More To Be A Fan Of” Targeting Sports Fans for Disney Bundle
ESPN has launched a new creative campaign targeting sports fans for the Disney Bundle. “More To Be A Fan Of” appeals to ESPN’s fans as passionate consumers of great stories and characters. The Disney Bundle is a one-stop streaming subscription offer that gives customers the power to build and customize their video subscription plan with Disney+, Hulu, and ESPN+.
ESPN worked with Austin creative agency Preacher on the new campaign that reminds fans that the elements in sports that they love the most - heroes, villains, victories, defeats, dynasties, and Cinderella stories - can be found in Disney+ and Hulu content as well. The creative uses a mix of footage from sports moments, TV shows, and films to show how the Disney bundle provides fans with entertaining stories in all formats. The spot launches across ESPN networks today.
“This campaign is about harnessing the power of sports to show our viewers that their fandom can be even broader. The themes we celebrate in sports on ESPN platforms are the very same themes found in The Disney Bundle,” said Seth Ader, Vice President, Brand Marketing, ESPN. “Great storytelling knows no bounds, and the Disney Bundle is the sports fan’s home for the greatest storytelling in streaming.”
“Sports fans aren’t just sports fans. That was the simple insight. The aspects of any game that bring us to the edge of our seats exist across all forms of entertainment. And connecting those dots proved to be rich creative territory. While this is just a single spot, there could easily be a dozen,” says Greg Hunter and Kellyn Blount, Executive Creative Directors at Preacher. “To ESPN’s immense credit, the anthemic nature of the work was the goal from the get-go. This was never about telling anyone what a great deal the Disney Bundle is (though it is), it was about offering sports fans a ticket to three of the entertainment world’s greatest kingdoms.”
CREDITS:
For ESPN:
EVP Marketing, ESPN & Networks: Laura Gentile
EVP Marketing & Content Curation, Disney+ & ESPN+: Joe Earley
EVP & GM, ESPN+: Russell Wolff
VP Marketing: Seth Ader
VP Creative, Disney+: Andy Baker
Marketing: Peter Mulally, John Lobo, Corley Stone
Production: Jon Little
Project Management: Angelica Corral
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
ECD/Copywriter: Greg Hunter
ECD/Art Director: Kellyn Blount
Copywriter: Justin Grady
Art Director: Jeff Anderson
Designer: Marissa Servantez
Group Brand Director: Heath Tavrides
Jr. Brand Manager: Paige Majdic
Strategy Director: Doug Kleeman
Strategist: Zachary Stubblefield
Executive Producer: Stacey Higgins
Senior Producer: Tyler Divine
Production Coordinator: Aggie Ryan
Business Affairs: Miiko Martin
Edit House: Uppercut
Sr. Producer: Chris Muldoon
Head Of Production: Lisa Sadek
Managing Director: Lisa Houck
Editor: Mike Sobo
Assistant Editor: Nick Bruce
Apprentice Editor: Jake Jennewein
Mix: Heard City
Sound Engineer: Eric Warzecha
Audio Producer: Nick Duvarney
Finish House: Uppercut
Senior Producer: Chris Muldoon
After Effect/Grx: Maxime Benjamin
Flame Artist: Marc Goldfine
Assistant Flame: Marcus Wei
Head of VFX: John Geehreng
Telecine: CO3
Colorist: Tim Masick
About The Disney Bundle
The Disney Bundle is a one-stop streaming subscription offer that gives customers the power to build and customize their video subscription plan with Disney+, Hulu, and ESPN+. Starting at $13.99 per month, subscribers get access to one of the largest streaming collections of live and on-demand entertainment, kids, news, and sports content from some of the biggest brands and franchises – with over 100,000 movie titles, TV episodes, original shows and sports events – through one single subscription. Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Hulu is the only service that gives viewers instant access to current shows from every major U.S. broadcast network; libraries of hit TV series and films; and acclaimed Hulu Originals like Emmy® and Golden Globe® Award-winning series “The Handmaid’s Tale” to breakout hits like “Little Fires Everywhere.” ESPN+ lets you stream thousands of live events and archives, including UFC Fight Nights and PPV events, NHL, soccer matches from LaLiga, FA Cup, Bundesliga, MLS and more, MLB, PGA Tour, Grand Slam tennis, college sports from 20 conferences, and much more. The stories you love and the entertainment that you want are all on your own terms. There’s something for everyone! To subscribe, click here.
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